Table of Content
Chapter One Einleitung 1
Chapter Two Management Summary 1
Chapter Three Overview of China's Politics and Economy 2
Section One Political Background 2
Section Two Analysis of Economic Structure and China’s Population Scale and Structure 2
Section Three Chinese-German Economic Link 4
Chapter Four Profile of China’s Fashion Industry 10
Section One Overview of Fashion 10
Section Two Classification of Fashion 10
Section Three Analysis of Fashion Industry Chain 11
Chapter Five In-depth Analysis of the Fashion Industry 13
Section One Analysis of Consumption Habits of Fashion Products of Chinese 13
Section Two Overall Development of China’s Fashion Industry in 2008-2011 14
Section Three Analysis of Regional Sales of Fashion 24
Section Four Competition Analysis of the Fashion Industry 27
Section Five Analysis of Raw Materials 33
Section Six Analysis of Users of the Fashion Industry 35
Section Seven Analysis of Import and Export 38
Section Eight Analysis of Key Fashion Manufacturers 40
Chapter Six Development Forecast of China's Fashion Industry and SWOT Analysis of German Companies Entering Chinese Market 54
Section One Industry Forecast 54
Section Two Industry Investment 65
Section Three Competitive Strategy 81
Section Four SWOT Analysis of German Companies' Entrance into China's Fashion Industry 83
Chapter Seven Domestic Authoritative expert's Opinion and Conclusion 86
Figures
Figure 1: Statistics of China’s GDP Unit: RMB 100 million 2
Figure 2: Statistics of Rural Residents’ Per Capita Net Income of China in 20086 – 2011 (Unit: RMB) 3
Figure 3: Statistics of urban residents’ per capita disposable income of China in 2008 - 2011 (Unit: RMB) 3
Figure 4: Statistics of Total Retail Sales of Social Consumer Goods in 2008-2011 Unit: RMB 100m 3
Figure 5: Statistics of Social Fixed Asset Investment in 2008-2011 Unit: RMB 100m 4
Figure 6: China's Goods Import and Export Statistics Unit: USD 100m 4
Figure 7: Model of Industry Chain 12
Figure 8: Analysis of Framework of China’s Fashion Industry Chain 13
Figure 9: Analysis of Consumption Habits of Fashion Products of Chinese in 2011 14
Figure 10: Analysis of China’s Fashion Market Size and Growth Rate in 2008-2011 Unit: 100 million 15
Figure 11: Analysis of Production Capacity and Growth Rate of China’s Fashion Market in 2008-2011 Unit: 100 million articles 15
Figure 12: Analysis of Output and Growth Rate of China’s Fashion Market in 2008-2011 Unit: 100 million articles 16
Figure 13: China’s Fashion Production Capacity Utilization in 2008-2011 16
Figure 14: Analysis of Life Cycle of the Fashion Industry 17
Figure 15: Analysis of Supply and Demand of China’s Fashion Market in 2008-2011 Unit: 100 million articles 17
Figure 16: Analysis of Staff Size of China’s Fashion Industry in 2008-2011 Unit: person 18
Figure 17: Analysis of Total Assets of China’s Fashion Industry in 2008-2011 Unit: RMB 1,000 18
Figure 18: Analysis of Size of Sales Revenue of China’s Fashion Industry in 2008-2011 Unit: RMB 1,000 18
Figure 19: Analysis of Total Profit of China’s Fashion Industry in 2008-2011 Unit: RMB 1,000 18
Figure 20: Analysis of Profitability of China’s Fashion Industry in 2008-2011 19
Figure 21: Analysis of Solvency of China’s Fashion Industry in 2008-2011 19
Figure 22: Analysis of Operating Capacity of China’s Fashion Industry in 2008-2011 19
Figure 23: Analysis of Development Capability of China’s Fashion Industry in 2008-2011 19
Figure 24: Price Movements of China’s Fashion Products in 2008-2011 Unit: RMB/article. 22
Figure 25: Regional Consumption of China's Fashion Industry in 2011 24
Figure 26: Demand of the Fashion Industry in North China in 2008-2011 Unit: 100 million articles 24
Figure 27: Demand of the Fashion Industry in East China in 2008-2011 Unit: 100 million articles 25
Figure 28: Demand of the Fashion Industry in Central China in 2008-2011 Unit: 100 million articles 25
Figure 29: Demand of the Fashion Industry in Northeast China in 2008-2011 Unit: 100 million articles 25
Figure 30: Demand of the Fashion Industry in South China in 2008-2011 Unit: 100 million articles 26
Figure 31: Demand of the Fashion Industry in Northwest China in 2008-2011 Unit: 100 million articles 26
Figure 32: Demand of the Fashion Industry in Southwest China in 2008-2011 Unit: 100 million articles 26
Figure 33: Chart of Proportion of Each Newly Increased Operating Market in 2011 27
Figure 34: Regional Consumption of China's Fashion Industry in 2011 28
Figure 35: Analysis of Concentration of Top 4 Enterprises and Top 8 Enterprises of China’s Fashion in 2011 29
Figure 36: Statistics of Newly Increased Specialized Markets in Provinces and Cities in China 31
Figure 37: Comparative Analysis of Annual Total Assets of China’s Key Fashion Enterprises in 2008-2011 Q3 Unit: RMB 100 million 31
Figure 38: Comparative Analysis of Annual Staff of China’s Key Fashion Enterprises in 2008-2011 Q3 Unit: person 32
Figure 39: Comparative Analysis of Annual Business Income of China’s Key Fashion Enterprises in 2008-2011 Q3 Unit: RMB 100 million 32
Figure 40: Comparative Analysis of Annual Total Profit of China’s Key Fashion Enterprises in 2008-2011 Q3 Unit: RMB 100 million 32
Figure 41: Comparative Analysis of Annual Net Profit of China’s Key Fashion Enterprises in 2008-2011 Q3 Unit: RMB 100 million 33
Figure 42: Statistics of Output and Growth Rate of China’s Cotton in 2008-2011 Unit: 100 million articles 33
Figure 43: Statistics of Output of China’s Chemical Fiber in 2008-2011 Unit: 100 million articles 34
Figure 44: Statistics of Output of China’s Blend Fabric in 2008-2011 Unit: 1 billion m 34
Figure 45: Statistics of Import Volume of Women's Leisure Suit Made from 62042300 Synthetic Fiber of China in 2009-Feb. 2012 Unit: suit 38
Figure 46: Statistics of Amount of Women's Leisure Suit Made from 62042300 Synthetic Fiber of China in 2009-Feb. 2012 Unit: USD 38
Figure 47: Statistics of Export Volume of Women's Leisure Suit Made from 62042300 Synthetic Fiber of China in 2009-Feb. 2012 Unit: suit 39
Figure 48: Statistics of Export Amount of Women's Leisure Suit Made from 62042300 Synthetic Fiber of China in 2009-Feb. 2012 Unit: USD 39
Figure 49: Analysis of Business and Financial Condition of Youngor in 2008-2011 Unit: RMB 100 million 40
Figure 50: Business and Financial Condition of Luthai in 2008-2011 (Unit: RMB) 42
Figure 51: Analysis of Business and Financial Condition of Joeone in 2008-2011Q3 (Unit: RMB) 44
Figure 52: Analysis of Business and Financial Condition of Baoxiniao in 2008-2011 Q3 (Unit: RMB 100 million) 46
Figure 53: Analysis of Business and Financial Condition of Souyute in 2008-2011 Q3 (Unit: RMB) 48
Figure 54: Analysis of Business and Financial Condition of Septwolves in 2008-2011 (Unit: RMB ) 50
Figure 55: Analysis of Business and Financial Condition of GAP in 2008-2011 (Unit: USD 1 million ) 51
Figure 56: Capacity and Growth Rate of China's Fashion Industry from 2012 to 2016 unit:100m articles 56
Figure 57: Output and Growth Rate Forecast of China's Fashion Industry from 2012 to 2016 Unit: 100 million articles 57
Figure 58: Product Price and Growth Rate Forecast of Chinese Fashion from 2012 to 2016 Unit: RMB/article 58
Figure 59: Price and Growth Rate Forecast of Cotton in China from 2012 to 2016 Unit: RMB/ton 59
Figure 60: Supply Amount and Growth Rate of Cotton in China from 2012 to 2016 Unit: 10kt 60
Figure 61: Price and Growth Rate Forecast of China's Chemical Fibre from 2012 to 2016 Unit: RMB/ton 61
Figure 62: Supply Volume and Growth Rate Forecast of China's Chemical Fibre from 2012 to 2016 Unit: 10kt 62
Figure 63: Market Scale Forecast of China's Fashion Industry from 2012 to 2016 Unit: RMB 100 million 63
Figure 64: Related Policies of Chinese Textile and Fashion Industry 65
Figure 65: Related Policies of China’s Textile and Fashion Industry in 2011 68
Figure 66: China’s Textile and Fashion Industry Investment Projects in 2011 72
Figure 67: SWOT Analysis of German Companies’ Entrance into China’s Fashion Industry 83
Figure 68: Coping Strategies of German Companies’ Entrance into China's Fashion Market in 2012-2016 85
Figure 69: Fashion Company Database 87
Figure 70: Contacts of Related Institutions, Organizations, Trade Associations Etc. of Fashion Industry 92
Figure 71: Exhibition and Other Kinds of Industry Activity Index of Fashion Industry in 2011 92
Figure 72: Bibliography 93
Figure 73: Industry Information Index Fashion Industry 93